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OUR EXPERTISE IN GRAPHIC ARTS
By graphic charter or graphic standards book, we mean a document that encompasses all the fundamental rules governing the use of graphic elements constituting the visual identity of a brand, a company or a project.
The web design of a website, refers to the design of web interfaces, from their graphic design to the navigation of the website, including of course the organization of the pages, the interactional architecture, the ergonomic aspect of each page …
A graphic identity or visual identity refers to the set of visual elements used to identify a brand or company. Thus, among the elements that make up a graphic identity are the logotype, typography, colour, etc.
COMMUNITY MANAGEMENT: CAPTIVATE
Closely related to Social Media Marketing (SMM) and content marketing, community management is the art of creating a community around your company: subscribers, followers, fans, customers, prospects, partners, influencers… The essence of community management is to boost a company’s visibility thanks to its social profiles, to captivate the audience with “irresistible” promotional content and of course to seal a privileged relationship with its community.
Thus, by optimizing your presence on social networking platforms and creating relevant content with strong viral potential, you stay in touch with your audience, but above all it allows you to recruit new prospects, guide them in a process that can lead to a purchase and then retain them.
NEED TO RENOVATE YOUR WEBSITE?
The technical redesign, as its name indicates, includes all the technical aspects of a website, namely the web technologies used, page loading time, multi-device compatibility of the interface, page redirections…
Graphic redesign aims to bring the graphic design of a web platform up to date. In principle, this involves taking over the graphic charter, and therefore the visual identity, but also the ergonomic optimisation of the interfaces.
The redesign of a website can also focus on the editorial aspects of a website, especially when we want to reoptimize it for natural referencing: reoptimization of keywords, rewriting of different pages, creation of new pages …